We need to encourage more people into our town centre.

Viva Port Talbot aims to:

• Develop an events programme – an annual calendar of events for Port Talbot that will appeal to a wide range of people and provide them with the opportunity to reconnect with our town centre.
• Reinstate the Christmas parade – recreate the popular and magical parade and ensure our Christmas period starts off in style.
• Promote Port Talbot online and through social media – a website hub will publicise news and events and with a coordinated social media presence build a strong online presence for Port Talbot.
• Develop a Port Talbot Pound loyalty scheme – to keep people spending in Port Talbot. We will set up incentive schemes for workers and visitors to spend more time in the town centre