Viva Port Talbot is the Business Improvement District for Port Talbot, working to strengthening the voice of businesses on matters that affect the town centre and create a more accessible town centre.
What is a Business Improvement District?
A BID is a business-led and funded partnership, where businesses within a defined area invest money together to make the improvements they identify for their trading environment. There are now over 200 BIDs across the UK, working successfully to enhance commercial areas for their members.
- Attracting people to the town through an events programme
- Incentivising people to shop locally with a loyalty scheme
- Encouraging and supporting new business to start trading successfully
- Strengthening the voice of businesses on matters that affect the town centre
- Tackling anti-social behavior and increasing town centre safety
- Creating a more accessible town centre with parking offers
How is it funded?
Viva Port Talbot is funded by a 1.25% levy on the total rateable value (RV) of all hereditaments, or business units, within the defined BID boundary with an RV of £5,000 or more. Businesses with a total RV below this threshold will be exempt but can make a voluntary contribution. The money generated is targeted only at the Viva Port Talbot programme.
“We need more businesses in Port Talbot to encourage more footfall into the town centre. The BID offers us a unique opportunity to make this happen and work with landlords to put some of our empty units to good use.”Richard Jones, Selections
“Town centre safety and reducing anti-social behaviour are key issues for the day and night time economies. I know that the BID will work in partnership with other agencies to ensure that visitors to Port Talbot town centre feel safe.”Oliver Dineen, Mundo Bar and Kitchen
“Neath Port Talbot Credit Union (NPTCU) is delighted to support the Viva Port Talbot BID application. We are excited about the idea of a Port Talbot Pound loyalty initiative which we hope will increase the spend in local businesses.”Stephanie Griffiths, Celtic Credit Union