We’ve got an exciting summer planned for Port Talbot town centre!

There’s plenty of reasons to get down to Port Talbot town centre this summer holiday as we’ve got a number of initiatives rearing to go!

Regular town centre shoppers will soon be rewarded for supporting local businesses as the Love Port Talbot Loyalty Card Scheme begins next week. Over 30 independent businesses are signed up to the initiative, which will run from Monday 19th July to Wednesday 1st September, and will see customers who complete their cards receive a £20 gift voucher.

When customers spend a minimum of £10 at any participating business, they’ll receive a sticker on their loyalty card – once five different stickers have been collected from five different businesses, the completed card can be exchanged at Port Talbot library for a £20 gift voucher to spend at participating businesses. 

The gift vouchers will be eligible for redemption in one transaction before 1st November, and if successful, the six-week trial will be the beginning of what’s hoped to become a regular feature in the town centre at key shopping periods throughout the year.  

Chair of Viva Port Talbot BID, Roger Williams, says the scheme will be an exciting addition to the town centre: “It’s been wonderful to see so many businesses signing up to the loyalty card scheme. This is a first for the town centre, and we’re sure it will go a long way in connecting shoppers to their local business community.” 

Look out for the Love Port Talbot Loyalty Card scheme poster in businesses’ windows or at the counter – pick up a card with your purchase, and start collecting your stickers from Monday! For terms and conditions and a full list of participating businesses, please check here

Also on the slate for the summer holidays is the Summer Superhero Trail, which will see a whole host of superheroes taking to the town centre to hide in businesses’ windows, waiting to be found by you!  

Pick up a trail map from Aberafan Shopping Centre and set off in search of Port Talbot superheroes – find all eight and take your completed map to Jenkins Bakery for a free superhero-themed treat, and be entered into the draw for the chance to win a £250 voucher for The Entertainer! The trail begins on Monday 19th July and ends on Wednesday 1st September, with a winner to be drawn and contacted shortly after the closing date.   

Viva Port Talbot BID Manager, Mandy Jenkins, says it’s about reconnecting people to their town centre: “Throughout the past year, it’s been evident that people want to support their local businesses, and these initiatives are another way to help them do just that. Our loyalty card encourages people to visit more businesses, while the superhero trail creates some summer fun for the family.” 

A monthly town centre market run by Viva Port Talbot BID is also in the works, with a launch date to be confirmed soon, so do keep your eyes peeled. 

The Viva Port Talbot Loyalty Card scheme and the Summer Superhero Trail both begin on Monday 19th July. 

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